Mobile Internet
The days of slow, static mobile websites is gone. Pico can create mobile eCommerce
and content management solutions where the each page is customised to your customers
handset to ensure the optimal online experience. If you already offer online services
we can create a bespoke mobile solution which integrates seamlessly with your existing
system.
There are now over 3 billion mobile phones on the planet, 50% of which can access
the Internet. Using the Internet from mobile devices is a lot more popular than
some realise. A new report from Nielsen Mobile,
"The Worldwide State of the Mobile Web", says that adoption of the mobile
web has reached a critical mass and it can now support "large-scale mobile marketing
efforts". In Ireland there are more mobile phones accessing the internet than PC's
and with the emergence of unlimited data packages these figures are only set to
increase.
Research by mobile network O2, has revealed that companies are missing a trick when
it comes to converting advertising into sales, with nearly one in two consumers
failing to respond to advertising because they don’t remember key details. The research
revealed that 44% of mobile users between the ages of 18 and 60 fail to respond
to advertising campaigns because they simply forget the brand name and contact details
when the moment their interest was captured by the ad had passed - with many people
wasting time later, trying to find the company, and eventually giving up.
Research commissioned by
O2 has shown that nearly 50% of consumers fail to respond to traditional
advertising campaigns because they simply forget the brand name and contact details
when the moment their interest was captured by the ad had passed. Pico can put your
brand in the hand of the customer right at the point when they are interested. Whether
it is a micro-site to accompany your overall advertising campaign or an eCommerce
solution to convert advertising to sales, Pico can provide the service you need.